Mixtapes are an excellent source of exposure for many up and
coming artists. in some cases they can make the difference
between super-stardom and obscurity. Good Mixtapes have the ability to shift the
scale towards the artist's favor.
Most veteran Hip Hop music and Reggae music artists understand
this concept and utilize mixtapes as a valuable tool in their
promotional campaign efforts. They many times use mixtapes to
strengthen the promotion of their own new music albums and
The mixtapes help promote Hip Hop Artists and their music by
offering an early sampling of new music either in its original
format or sometimes in a special DJ remix format. Often times
the song is mixed into and out of quickly only offering a sample
of the entire song so as to still encourage patrons to get the
full song. In this way Mixtape enthusiasts can get a good taste
of new music without the Artist suffering lost revenue and album
sales. This creates hype for these new songs and albums, almost
like a movie trailer does for movies.
Thus the mixtape format helps boost song and artist recognition
and actually helps boost artist sales and concert sales,
especially in parts of the country that would otherwise be
missed by the limitations of their advertising campaign.
Mixtapes are also a great promotional tool for
the DJs who make them, allowing nightclub owners, record
executives and concert promoters to get a quick feel for the
talents, mixing skills, scratching skills, music selection, and
energy that the DJ may bring to an event. In a way mixtapes
serve as part of a portfolio or skills set-resume for the DJ who
distributes the mixtapes.
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