If you are a loan officer or mortgage broker looking to
purchase mortgage loan leads, you may be considering what type
of mortgage loan lead to purchase, and which company to purchase
There are a few different types of leads to choose from and
literally hundreds of lead companies to buy them from.
A few different types of the mortgage loan leads you can
purchase would be "real time" leads, which are only seconds old
by the time you receive them. There are also the old or recycled
leads which you can receive relatively cheap and usually in bulk.
Be careful with the recycled leads because you can guarantee
that they have been through many loan officers before they have
reached your desk, so don't be expecting much on the quality end
of these leads.
Than there is the live transfer lead where the prospect is
transferred to you from a representative of the lead company
once they have made contact. Just make sure you are available to
take the call.
Once you have decided which type of lead is best for you, it
comes time to decide on which lead company to invest in.
My suggestion to you would be to call and speak with someone in
customer service. Get a feel for how they obtain their leads and
how they deliver them, as well as gathering information on their
If you are unable to reach anyone in customer service, or they
are not clear on their answers to your questions, than it is
time to move onto the next lead company.
Remember, you work hard for your money, and if you feel as
though the quality of the customer service is not good or
meeting your expectations, than most likely the quality of the
leads will not be good or live up to your expectations.
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